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Dynamic email marketing content showing different products to different subscribersPredictive suggestions recommending products before consumers searchAutomated projects activated by particular behavioral signalsReal-time spending plan allocation to the best-performing imaginative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up fast: brand awareness and favorability climbed around 9%, and purchase intent leapt nearly 19%, outshining typical campaign standards.
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